Wireless / Mobile Industry Group
Co-Founder & Executive Vice President Strategic Alliances
Petra has over 18 years of business development experience in the US and Europe. She was VP of Business Development and Strategic Alliances at Intershop Communications, Inc. with responsibility for all strategic, business and technical partnerships globally.
As founding member of Intershop, Petra was instrumental in growing the company from a start-up to a publicly listed company with a market cap of $12B and worldwide offices in Europe, Asia, Australia and South America.
She was largely responsible for Intershop’s $25M licensing deal with Deutsche Telekom and their subsequent investment in the company. Petra has formed partnerships with IBM, HP, Apple, Intel, SAP, Oracle, Procter & Gamble, eBay, Visa, FedEx, UPS and major telecommunication companies including AT & T, Sprint, Telstra, Hong Kong Telecom, France Telecom and Deutsche Telekom. Prior to Intershop she did market entry strategies for companies wanting to establish a presence in the US or Europe. She is a board member of Hamburg@work responsible for International alliances.
Petra was named Mobile Women to Watch 2010 by Mobile Marketer and Top Female Executive 2010 by Mobile Entertainment.