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Larry Haddad

Global Chief Marketing Manager

Vehicle Information Technology Division
Nissan Motor Co., LTD
Sunnyvale California

Nationality:  American

Larry is an automotive veteran, with over 17 years experience in connected car marketing.

In 2012, Larry was appointed Global Chief Marketing Manager – Vehicle Information Division, Nissan Motor Corporation. He is responsible for delighting customers by creating a stress free and intuitive customer experience along every touch point of the customer journey, from discovery through repurchase for the Nissan, Infiniti and Datsun sales channels. In this role he also manages world-wide digital marketing, promotion and co-marketing strategies for connected cars.

From 2006 to 2012 Larry was General Manager Product Strategy and Planning for Nissan and Infiniti channels at Nissan Europe in Paris and Nissan International in Geneva.  In this role, he was responsible for Strategy and Planning for Nissan in Europe, Russia, Africa, the Middle East and India.

Larry has championed the introduction of several iconic technologies introduced by Nissan Motor Corporation.  His most recent accomplishments include the introduction of NissanConnect; an affordable navigation and connectivity device that is the industry leading in-vehicle navigation product for B and C segment vehicles.

For the demanding Infiniti customers who have a passion for inspired performance, Larry championed the introduction of Infiniti InTouch, Dynamic Safety Shield and the award winning Around View Monitor.

For electric vehicle drivers, Larry championed the introduction of NissanConnect powered by CARWINGS; an award winning in-vehicle infotainment system designed to meet the unique product needs of electric vehicle drivers.  The CARWINGS system was awarded the Mobile world Congress Global Mobile Awards 2011 prize for the “Best Mobile Innovation for Automotive and Transport”.

From 1997 to 2006, Larry was responsible for Product and Marketing strategy in Nissan North America.

From 1993 to 1996, Larry worked on Pan-European Business Strategy projects for Nissan Europe in Amsterdam as Nissan prepared its European operations for the European Monetary Union.

Before his first assignment in Europe, Larry worked in Sales and Marketing for Nissan, Infiniti and Ford Motor Company in the United States.

Larry has a passion for studying consumer behavior, ethnology and technical trends to create innovative products that meet the needs of a diverse group of worldwide vehicle buyers.

Larry has a Master of Business Administration degree from the College of William and Mary and a Bachelor of Science in Business Administration from the University of Delaware.