The Future of Content

Whether to inform or entertain, content of all sorts has been competing for our attention all along. However, with the sheer intent to mislead or redirect the public opinion – and by doing so undermining true, trustworthy and verifiable information – the phenomenon of ‘Fake news’ is spinning its way into all layers of society. “Alternative facts” are to create alternative realities, pseudo realities that transcend content as we know it to become an existential threat to our democracy as it has been carefully crafted.

This new journalistic artform – celebrated and leveraged by some, condemned by even more – is out for deceit of our inner common sense which distinguishes what is right from what is wrong.

These new content realities meddle with our values and have shown their potential to overturn not only political power structures but entire societal belief systems.

The discussion around the future of content was almost dead, but the mind-boggling events dominating the Brexit and US election in 2016 together with more elections coming up in Europe this year – there’s one thing for certain: It’s time to talk about content again.

10 Years of GABA

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NRW.INVEST (NORTH AMERICA) LLC assists North American companies in expanding into Germany and advises them as they make their move to North Rhine-Westphalia (NRW). We assist investors with information about NRW as a business location, as well as its investment climate and legal conditions. We also have comprehensive knowledge of the various industries and market opportunities in our state. NRW boasts numerous world class universities and research centers that provide a highly-skilled and qualified workforce. In addition, many Fortune 500 companies have settled in NRW due to the logistical infrastructure, purchasing power and quality of life available.